This website is a personal and non-commercial website of Dr. Ulrich Anders for the purpose of teaching the courses Digital Network Economy and Digital Strategy Development. The courses are taught at Cologne Business School. This website serves the purpose to be a reference site for various materials and concepts, that may be useful to students in the context of digital topics.
Elements of this website have been programmed in class. Of course this website is responsive.
Credits: rawpixel on Unsplash
The more digitalized our world becomes, the more it is going to change. Which jobs will still exist in the future, which are going to change and which are plainly disappearing?
Will robotics, artificial intelligence and machine learning take away jobs or will they actually overall help to create jobs?
Companies and work are certainly becoming more modular and de-centralized? What skills will be required in a more digital world?
Credits: Branko Stancevic on Unsplash
The world becomes digital — no doubt about it. With the ever increasing spread of data there is also an acceleration of knowledge. Nobody will get away without life-long learning.
But what concrete skills are required to thrive in this world? Companies are desperately seeking for Digital Natives. What does that mean? Being a Digital Native requires much more than just being comfortable with using apps and social media. Digital skills are comprised of going well beyond this. Have a look:
A lot has been said about pitch decks. Understanding the concept and the logic of a pitch deck and being able to produce one is actually important even if you are not setting up a startup. Pitching for ideas and solutions, being able to market them, showing how to gain traction and achieve realisation, all of this within financial and budget constraints, is a highly desired skill set especially within today's companies.
So, have a look at what should go into a pitch deck:
Content has three aspects, that need to be considered:
Analogue channels:
Digital channels:
Personal channels:
Programs:
There are some very useful and also free software tools for producing a video. They are all available for Windows, Max, or Linux:
Story telling is a significant skill. It enables you to market your ideas, companies, products or convictions. The more digital and complex the world becomes, the more story telling becomes important to transport content, to share believes or to generate buy-in.
There is no one way to story-telling and there is no right or wrong. But there certainly are stories which are interesting and which are boring.
»The anatomy of story« from John Truby is a classic and recommended read. He defines story as: »A speaker tells a listener what someone did to get what he wanted and why.« So story telling is about desire. It tracks »what a person wants, what he'll do to get it, and what costs he'll have to pay along the way.«
Truby goes on: »Good story telling lets the audience relive events in the present so they can understand the forces, choices, and emotions that led the character to do what he did.« And all the time the hero has to struggle. »Any character who goes after a desire and is impeded is forced to struggle (otherwise the story is over). An that struggle makes him change.«
Finally, in good story telling, the author always puts a little mystory element into it: »The author tells the audience certain information about a made-up character and he withholds certain information. This forces the audience to figure out who the character is and what he is doing.«
According to John Truby every story consists of the following elements, independent of whether or not they have been devised by the author:
If you want to get to know more about story telling, these resources may help to get a clearer picture:
»If we take a risk and show that we are human and vulnerable then that's where the best stories lie.«
— Andrea Gibbs
»Know your audience.«
— Matt Chan
"Hook'em early.« — Garr Reynolds
»Hold them [the audience] still for just a moment in life and have them wonder.«
— Andrew Stanton
»Make a promise. This story leads somewhere that is worth your time.«
— Andrew Stanton
»Make the audience put things together. Don't give them 4, give them 2 + 2.«
— Andrew Stanton
»You don't believe the message, if you don't believe the messenger.«
— Dr. Viet Etzold
»Overcoming bad things makes us happier than if these bad things would have never happened.«
— Dr. Viet Etzold
»We impose stories. They help experience reality in a way that makes sense, that we can process, and that help us cope. Stories are how we live our lifes.«
— Nick Morgan
»You are not telling the story to change what happened. You're telling the story to change you.«
— Donald Davis
»A story is a mystery box.«
— J.J. Abrams
»A story is the catalyst for imagination."
— J.J. Abrams
There are more and more paid streams such as Spotify, Netflix or podcasts. This means classical television or radio advertising will not longer reach its audience like in the past. Companies will need to move into video messaging with good content to attract or inform its customers.
Furthermore, the world is full of ideas and attractive offers. Nobody is waiting for anything new to arrive. If some content does not have the means to meet an audience, probably, no one will ever detect it. A video might help to generate the necessary attention.
Finally, knowledge management and documentation is a big issue. Because information that is not documented is probably lost. Video is and will continue to be essential. There are three types of knowledge: (a) general, (b) special and (c) specific. In addition to books, encyclopedias or Wikipedia, there are already a lot of videos available on general and special knowledge either free or through online course providers. The biggest challenge is documentation and knowledge management on company specific issues. Video will also play a major role here.
Here are some hints (and some rules) to consider for producing a video:
There are some very useful and also free software tools for producing a video. They are all available for Windows, Max, or Linux:
Credits: Photo by Guillaume Bolduc on Unsplash
We are building a website with
As pre-requisites you'll need:
Mac users may need to add anpm install --global npm-check-updates
npm install --global serve
npm install --global gatsby-cli
npm install --global eslint
npm install --global @babel/core @babel/node
sudo
before the npm
and then type in their Mac passwords when requested.Credits: JD Hudson
GitHub is a plattform for exchanging software (or other digital content) based on the exceptionally well thought out versioning software named git. But GitHub is much more than this. It is probably THE go-to-place for most open source software projects. Have a look at the GitHub Octoverse to get an idea about the huge dimension and importance of GitHub across the world.
But GitHub is even more than just big and important. It also is a show-case for a co-operation model which is not built on hierarchies but on competences alone. There is also no distinction on race, gender or age on GitHub. As such it can serve as a blueprint for modern organisations that want to get ready for the future.
Projects are change and project management is the ability to master changes in a proven and structured form. In the digital world classical waterfall project management has been complemented by agile project management approaches, such as SCRUM or KANBAN.
If you look for free software to try out project management, these products can be recommended:
Classical waterfall project management
Online Kanban project management
Project management is one of the most looked for and most widely applicable skill in a digital context. Agile project methodologies approach projects differently than classical project management. In agile project management a product becomes the sole focus. The product is developed in iterations and in each iteration the customer or its representative can easily introduce changes, modifications and corrections.